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Designing a Billboard to Go Viral

This lawyer’s billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard so it’s easily read and understood while driving by in three seconds. The billboard, for a divorce lawyer in Albany, NY, shows the wedding ring finger extended but made to […]

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The New Trend of Rebranding Law Firms with Trade Names

With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one that is good for branding. What’s good for branding? A simple one-word tradename, preferably one that stands out.A Hence, […]

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A Blackberry BublA(c) Please

The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’sA the MichaelA BublA(c) BublyaC/ commercial by Goodby Silverstein & Partners. Why is the MichaelA BublA(c) BublyaC/ Super Bowl TV commercial my winner? It’s not analytics. SPARK NeuroA is an interesting company offering neuroanalytics to optimize advertising. […]

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How to Find the Ideal Phone Number for Your Law Firm

Most lawyers know by now that they need a custom vanity phone number to compete with a and stand out from a other attorneys in their field. However, the next question can be more complicated. How do you choose the ideal phone number for your law firm? On the surface, it might seem easya| find […]

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Recognizing the Value of Billboards, Lawyer Runs into a Roadblock

A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of billboards, New York City’s permit requirements for outdoor advertising now only allow a billboard when the building is occupied by […]

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Is Your Vanity Phone Number or Slogan Protected?

Does your law office advertise a slogan or vanity phone number on your website or advertising? If you haven’t trademarked it, you might be in for an unpleasant surprise. I once put “No Fee Guarantee” on my law firm website. Sometime later, I received a letter advising that it was trademarked and that I would […]

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Will Google Warn Visitors Away From Your Website?

Beginning in October, if your law firm website doesn’t use SSL, Google will warn visitors who use your contact form that it is aNot Securea. Potential clients will likely go to another lawyer’s website when they see the warning. This is what a website without SSL looks like in the address bar of Chrome This […]

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Are Vanity Phone Numbers Still Relevant?

With the importance of Internet advertising for lawyers, some attorneys have the misconception that the internet makes 1-800 vanity phone numbers less important then they used to be. In the Internet Age, Vanity Phone Numbers Are More Relevant According to a study of US customers by research agency eConsultancy, phone calls were the most preferred […]

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Can You Afford to Drop the Yellow Pages?

Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media arrives on the scene, it doesn’t replace another form of media but just adds another dimension. One caveat is that I’m not sure how long […]

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Does Your Customer Service Kill?

Is your law firm really going to extremes when providing customer service to your clients? This lawsuit funding company does. In fact, they’ll go so far as to kill someone for you! Maybe the defendant. This video shows a testimonial on a TV commercial from Oasis Legal, a company providing lawsuit funding to personal injury […]

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The Ultimate Guide to Creating an Effective Social Media Marketing Strategy

The Ultimate Guide to Creating an Effective Social Media Marketing Strategy Table of Contents Intro Social media is one of the most effective ways to promote your business and reach out to potential customers. Even if you have a general idea of what you want to post, it’s hard to know exactly what to say […]

What is Parallax Web Design? What are the Benefits and disadvantages of Parallax website design?aa

What is Parallax Web Design? What are the Benefits and disadvantages of Parallax website design?a Table of Contents Intro Parallax scrolling is an effect that causes the background image to move slower than the foreground image. It’s a popular technique in web design, and it can be used to emphasize the depth of certain elements […]

10 Things To Make A Successful & Powerful Homepage

Follow this mini guide to help drive growth through your homepage. a

What Are The Three Types of Digital Direct Marketing?

What Are The Three Types of Digital Direct Marketing? Table of Contents Intro Digital direct marketing (DDM) has taken over the marketing world. Digital marketing is a form of marketing that utilizes digital technologies, such as the Internet, social media, mobile devices, display advertising, and more, in order to promote products or brands to an […]

A Facebook Ads Expert Reveals -How to Get More Clicks From Facebook Ad

A Facebook Ads Expert Reveals -How to Get More Clicks From Facebook Ad Table of Contents Intro Promoting products and services through social media is increasing day by day. If you’ve ever tried to run a Facebook ad, you know that it can be very difficult. It’s hard to know how to choose the right […]

Reasons Why Magento Is the Best Platform For Your Ecommerce Store

Reasons Why Magento Is the Best Platform For Your Ecommerce Store Table of Contents Intro Choosing the right platform for your eCommerce store can be a daunting task. There are many different E-Commerce platforms, and they all have different features, advantages, and disadvantages. But which platform is the best for your eCommerce website development? There […]

The Importance of Video in Digital Marketing: 5 Benefits of Video Marketing

The Importance of Video in Digital Marketing: 5 Benefits of Video Marketing Table of Contents Intro Video marketing is an incredible and powerful tool for entrepreneurs. Video content is an excellent way to educate your audience, connect with them on an emotional level, and differentiate your brand from your competitors. Video marketing isn’t new, but […]

Why Digital Marketing is Important for Small Business

Why Digital Marketing is Important for Small Business Table of Contents Intro You might not be a digital marketing expert, but you need to know what it is. Digital marketing is a fancy term for the tactics you use to promote your business online. The good news is that digital marketing is relatively inexpensive and […]

10 Tips for Email Marketing Success: A Simple Guide that Works

Tips for a Successful Email Marketing Campaign: A Simple Guide that Works Table of Contents Intro Email marketing is a cost-effective way to connect with your customers and prospects. For many small businesses, itas the most effective way to generate leads, qualified sales, and increase brand awareness. And, itas easy to get started with email […]

Web Design Guide: The Ultimate SEO Factors To Consider In Web Design

Web Design Guide: The Ultimate SEO Factors To Consider In Web Design Table of Contents Intro Search engine optimization is critical for a website to rank in search engine results pages. A web design that incorporates SEO techniques can greatly increase the number of visitors to a site. To rank well in the search result, […]

EVENTS: PodCamp Boston Coming in September!

Looking to fill your calendar in September, but not sure what to do yet? Going to be in Boston? Then head on over to Podcamp Boston! September 25 & 26, 2010 will host the 5th annual un-conference for the Boston area podcasters, so make sure you get your calendars in order now. About PodCamp Boston: […]

PodCamp Nashville This Weekend!

Looking for something awesome to do this weekend? Live in or near Nashville… or just love going to Nashville? Head over our way this weekend, March 6, and hang out at PodCamp Nashville! Details About PodCamp Nash: If digital content is truly king, then PodCamp Nashville is a royal playpen for digital enthusiasts all unto […]

Encoding.com Scores $1.25 Million to Enhance Video Platform

Encoding.com is a pretty cool company for the pro video podcaster. If you are into the whole “do it yourself” thing and don’t want to rely on hosts such as Blubrry, YouTube or Libsyn (to name a few), AND you don’t want to mess with all of the video encoding settings, you may be interested […]

Interview: The Frank Truth Podcast Answers the 6.5 Questions

The Frank Truth Podcast Weather you are a Frank Sinatra fanatic or just interested in this legendary performer, the stories Brian Noe (the host) tells about Sinatra in this podcast will be sure to entertain you. With his thorough research, creative writing and a great production value, you will become a fan immediately! Enjoy great […]

The Power of Podcast Advertising

If you follow us on Twitter (@podcastnews) you are probably aware from all of our tweeting yesterday that the Association for Downloadable Media along with Edison Research released their annual study for 2010. One of the most important things I gained from this was the following: Nearly 80% of podcast consumers will buy products the […]

A New Wave of Video Analytics

So you have your own popular web site or blog and need a way to get video running on it.A Maybe you have a super popular “all about beef jerky” podcast and you know the way to get it in to the minds of hungry carnivores around the globeA is to have a video on […]

Make $$$ With Your Podcast Without Trying

Make money with your podcast without trying… too good to be true is what you are already thinking, but somehow you keep reading.A What many people have tried, failed, and then cursed to the darkest corners of oblivion is a little phrase called Affiliate Marketing. What is Affiliate Marketing? Affiliate Marketing is just a fancy […]

Edit Video on Your Mobile Phone?

Steven Spielberg has nothing on me…well except years of training and talent.A One thing that you can get away with that he can’t though is editing video on your mobile phone.A You may have heard about this fun online app that can easily edit movies, pics, and music together called JayCut.A It is definitely not […]

Top Rated Podcast Keith and the Girl to Release Relationship Book

Top voted Podcast Alley show, and long time podcast producers Keith and the Girl are in the process of releasing their new paperback book titled What Do We Do Now?: Keith and The Girl’s Smart Answers to Your Stupid Relationship Questions! If you have ever listened to their show, you know that this book is […]

Keyword Selected: techniques

How Partytown Eliminates Website Bloat From Third-Party Scripts

Introducing Partytown, a lightweight open-source solution that reduces execution delays due to third-party JavaScript by offloading third-party scripts to web workers, which run in background threads.

CTA Modal: How To Build A Web Component

In this article, Nathan Smith explains how to create modal dialog windows with rich interaction that will only require authoring HTML in order to be used. They are based on Web Components that are currently supported by every major browser.

Boosting UX With Design KPIs

We should be able to measure how well a particular design solves a particular problem. Letas explore design KPIs that capture useras experience, how to measure them and how to keep both users and business stakeholders happy, over time.

Preventing Bad UX Through Integrated Design Workflows

When bad UX has lingered in a product for so long, it can feel like a mountain to overcome. In this article, Ceara Crawshaw shares her advice on how you can invoke joy and assure the quality in the work done on product teams.

What If Our Sliders Actually Slid?

In this article, Jhey Tompkins explores one of GreenSocksa newest plugins alongside React to create an impractical whimsical spin on a well-known native element: ``.

Testing The CLI The Way People Use It

Have you ever wondered, why do people write CLI tools? When is a good time to think about yours? Today weall touch on these questions, along with some tips to remember when creating one. However, all of this serves as a prelude to the real topic: end-to-end testing of CLI tools.

Designing Better Navigation With Navigation Queries

In UX, we can use navigation queries, evaluation journeys, A-Z index and tap-ahead autocomplete to help users get where they want to be, faster. Letas find out how.

Productivity Tips And Tools For A More Efficient Workflow

Who doesnat love a good timesaver? In this post, we compiled useful productivity tips and tools that help you speed up routine tasks, enhance your development workflow, and stay organized.

Jamstack Rendering Patterns: The Evolution

In this article, Ekene Eze shares his thoughts about the direction of the web in 2022, and what solutions we can expect to see come up in the ecosystem to significantly improve the Jamstack experience.

The Ultimate Guide To Push Notifications For Developers

What are the benefits of using push notifications and what can you use them for? In this article, Lee Munroe explains how to implement them and which practices are best to follow.

How To Use Storytelling In UX

Storytelling is a powerful tool for any UX designer. It helps create a product and understand the people who use it. In this article, Marli Mesibov takes a real-life example of an app she helped to build in 2017 and explains five steps you can use to help you build a story into your user experience.

When And How To Use Freelancers In Your Organization

Whether you work in-house or run a digital agency, there are occasions when you will consider hiring freelancers to supplement your team. Today, weall take a look into a platform known as [Upwork](https://upwork.pxf.io/c/1221738/1245573/13634) and the best ways in finding the the right freelancers as well as integrating them into your team.

Designing A Better Carousel UX

Carousels donat have a good reputation, and rightfully so. But we can make them more useful. **Best practices and guidelines** to improve the carousel design with honest scrolling direction, labels, thumbnails and grouped prev/next-buttons.

Around The Artifacts Of Design Systems (Case Study)

Like many things, a design system isnat ever a finished thing — itas a journey. How we go about that journey can affect the things we produce along the way. Before diving in and starting to plan anything out, be clear about where the benefits and the risks might lie.

Boost Resource Loading With fetchpriority, A New Priority Hint

This new attribute will enable us to fine-tune relative resource priority, improve LCP performance, deprioritize JavaScript fetch calls, and much more. Letas check out fetchpriority and explore some potential use cases.

Dynamic Data-Fetching In An Authenticated Next.js App

Data is among the most important things that make up a web application or a conventional native app. We need data to be able to see and perhaps understand the purpose of an application. In this article, weall look at another approach to obtaining data in an application that requires authentication or authorization using Next.js.

Designing Better Breadcrumbs

In this series of articles, we highlight design patterns and techniques to design better interfaces. You can also find more examples in [aSmart Interface Design Patternsa](https://smart-interface-design-patterns.com/), a 6h-video course with 100s of hand-picked examples, curated by Vitaly.

Devs For Ukraine, A Free Online Charity Conference dod|

[Devs For Ukraine](https://www.devsforukraine.io/) is a free online charity conference organized by the lovely people at Remote. Two days filled with talks from engineering leaders around the globe, in support of Ukraine. April 25–26.

How To Get Work Done: Wrangling Stakeholders And Overcoming Obstacles

Whether you work in-house or for an external agency, we all share one challenge — dealing with stakeholders, be they your boss, colleagues, or clients. In this post, veteran web designer Paul Boag shares his approach to getting things done in even the most challenging organizations.

How To Build A Progressively Enhanced, Accessible, Filterable And Paginated List

Ever wondered how to build a paginated list that works with and without JavaScript? In this article, Manuel explains how you can leverage the power of Progressive Enhancement and do just that with Eleventy and Alpine.js.

The What, When, Why And How Of Next.jsa New Middleware Feature

Next.jsa recent 12.0 release included a new beta feature: middleware. For a detailed explanation, you can read all about it in Samas previous article, a[Next.js Wildcard Subdomains](https://www.smashingmagazine.com/2021/11/nextjs-wildcard-subdomains/)a. This article, on the other hand, dives into the overall concept of middleware and how handy it can be in building things.

A Time For Reflection (April 2022 Desktop Wallpapers Edition)

Letas welcome the new month with some new wallpapers. Designed with love by artists and designers from across the globe, they are available in versions with and without a calendar for April 2022.

Designing A Better Infinite Scroll

Best practices and guidelines to improve the UX of infinite scroll with bookmarks, footer reveal and pagination.

SmashingConf Is Back In 2022

After two years when almost everything moved online, 2022 marks the return of in-person conferences. In fact, [SmashingConf is back](https://smashingconf.com/conferences): coming to San Francisco and Austin in June, Freiburg (Germany) in September, and New York in October.

Jobs For Designers And Developers Affected By The War In Ukraine dod|

Are you a designer or developer affected by the war in Ukraine? Here are some options to consider if youare looking for a design or tech job.

A Guide To Hover And Pointer Media Queries

In this article, weall talk about how to adapt our sites to the different scenarios of a device pointer: whether it has a pointer or not, or how accurate it is. To adapt our site to those devicesa needs weall talk about how to properly use media queries `hover`, `pointer`, `any-hover` and `any-pointer`.

Remix Routes Demystified

In the past months, there have been lots of talks dedictaed to Remix. Routing is not only one of the things that sets it apart from other frameworks, but it also fuels great performance and improves the overall experience for developers. Letas dig in to all of the features that build up routing in this powerful framework.

Those HTML Attributes You Never Use

In this article, Louis Lazaris describes and demonstrates some interesting HTML attributes that you may or may not have heard of and perhaps find useful enough to personally use in one of your projects.

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